Well-made websites are user-friendly, and their design and development elements meet user demands head-on. Designed with the user in mind, these websites are simple yet comprehensive. They provide customers in a rush with all the information, guidance and services they need, in the shortest amount of time possible and are exceptionally easy to learn and use. Namely, the best possible, most convenient, informative and compelling customer experience, from the comfort of their digital device.
With so many business websites marketing their products and services to an ever-expanding digital audience, it is critical that you make your business website more user-friendly, ASAP. Here’s how:
KISS – Keep It Simple Stupid
That’s right, something as basic as website layout and content style can make the difference between your website being user-friendly, or user-antagonistic. Keep in mind that the busy, modern-day consumer does not have the time to sit down and sift through tons of information, guidelines and marketing materials. The easier it is for your prospective customers to navigate your website, search for desired content or products and understand the real value of your offering, the more likely it is that they will have a positive user experience and convert. For this, a clean layout and precise, minimalistic texts are key.
Optimize for multi and cross-device use
More and more people are browsing business websites from their phones and are entering the sales funnel via one device, only to swap to another device mid-way. As such, your navigation should be easy to find on any device, and users who began the sales process on one device, should be easily recognized on any other device so that they can complete their purchases with ease. You should either design your website to be mobile responsive or using a mobile-first design approach.
Make your business website content shareable
Harness the power of social sharing to boost your website’s reach – and enable your customers to access your business website from their favorite social channels by creating shareable content. Add social icons to your web pages and allow specific portions of your digital content to be easily shared on a number of highly popular social networks, with the click of a button. Be sure to include a clear call-to-action (CTA) button alongside your shared content to facilitate easy click-throughs back to your company’s landing page.
Enable great, easily accessible customer service via chat
Today’s customers want ultimate convenience, on-demand and in real-time. When an issue or a question arises, they don’t necessarily want to call a hotline, possibly be put on hold and have to verbally explain themselves to a customer service agent, while they could be completing their purchase, or taking care of a more pressing task. Adding a chat widget to your business website bridges the gap between customer needs and satisfaction. Customers type in their request, a chatbot or (if you’re lucky, a customer service rep) immediately replies and can clearly direct visitors to an easy solution on the site. With no time spent on hold or off-site, so your customers remain closer to purchasing than ever before.
Want to make your business website more user-friendly? Navonline can help you create your engaged online community – today.